Monday, 23 February 2015

Success for PrintWeek India at PrintPack 2015

PrintWeek India was the exclusive media partner of PrintPack 2015, held at the India Expo Center, Greater Noida outside New Delhi.

IPAMA, the governing body of PrintPack, claims PrintPack is the third largest show in the world after Drupa and Print China in terms of visitor traffic. There were in excess of 400 exhibitors which included all the major print players including Xerox, Canon, Konica Minolta, Epson, Kodak, and Manugraph.

The show attracted more than 80,000 footfall (45,000 unique visitors) across five days and the total sales due to orders booked at the show is Rs 2.5 billion.

PrintWeek India was privileged to edit and produce the PrintPack Daily and the team, under group editor Ramu Ramanathan, did a brilliant job of coming up with a 32-pager packed with interviews, insights, surveys, product launches and descriptions across all five days.

Those who could not attend the show but wished to stay informed followed PrintWeek India's regular tweets, Facebook and LinkedIn updates and the daily e-Bulletins. The advertising sales team sold close to Rs 1.6 million worth of advertising into the daily, a first of sorts and the highest in such an activity for the team.

The subscription team wasn't far behind either. An intelligent marketing push helped sell around Rs 300,000 rupees of subscription and copy sales.

Due to the success of the show, IPAMA is keen to continue the partnership with Haymarket and PrintWeek India for the next edition in 2017.

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